Service 03 · Brand design
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— Complete visual identity

A brand 
people  remember.

A complete, coherent visual identity so your business looks as professional as it is.

— A system, not a logo on its own
Aa
Headlines
Instrument Serif
Body text
Hanken Grotesk
Ink
Navy
Gold
Paper
01  —  Deliverables

What you get

Not just a logo: a complete visual system, ready for your website, your social channels and your premises.

01

Logo

Primary, secondary and icon versions, in every format.

02

Palette and typefaces

Colors and type with clear rules for how to use them.

03

Brand guidelines

Everything in one place: how to use the brand, and what to avoid.

04

Stationery

Business card, letterhead, invoice and email signature.

05

Social media templates

Consistent post templates, profile and cover images.

06

Extra applications

Signage, packaging or uniforms, depending on your industry.

02  —  A system in practice

This is what rigor looks like, applied.

The palette and typefaces you see here are BuckdI's own: this site runs on the same kind of system we hand over to you.

— Sample palette
#050D14
#0B1F31
#C9A24B
#E8E1CD
#F9F8F5

Set proportions — 60% base, 30% contrast, 10% accent — so the brand is applied the same way everywhere.

— Type in use
A headline with character.
An italic touch to add emphasis.
Hanken Light 300 — figures and captions
Hanken Regular 400 — body copy
Hanken Semibold 600 — subheadings
Hanken Bold 700 — emphasis
03  —  Process

Four steps, with you at every one.

01

We discover

We get to know your business and what you want it to say.

02

We propose

Logo and identity directions. You choose the one to follow.

03

We develop

The full system, applications and brand guidelines.

04

We deliver

Every file organized and ready to use.

— Let's start

Your brand deserves to look better.

Book a free meeting. We'll show you examples, walk you through the process and send you a clear quote.

— You may also need

A new brand only feels complete once it reaches your website.

We apply the identity to your site with the same judgment — no work repeated, no two suppliers to coordinate.

— Digital studio
— Tarija, Bolivia
BuckdI.